Hey, it’s Dan

In Today’s Issue:

• I unpack the difference between looking sustainable and being sustainable

• Celebrate the Target bag you’ve reused 84 times

• Roast eco-aesthetics with love (and receipts)

• And preview the kind of kits that don’t need filters—just sinks

🌎 Our Mission

Eco Hustle is about helping people get paid to save the planet — one plastic project at a time.
We’re building small wins, testing messy experiments, and proving that reuse can be powerful (and surprisingly profitable).

How to Look Like You’re Saving the Planet (Even If You’re Just Reusing a Target Bag)

Let’s be real: some sustainable content feels like it was shot in a reclaimed barn built entirely out of sunlight and smugness.

The wood grain is always flawless. The oat milk is in a reusable carafe. The person is always wearing linen—probably named Sage.

But here’s what real eco hustle looks like:

• A crumpled Target bag with a hole in it that you still use

• A stash of plastic lids you swear will be useful someday

• A drawer labeled “recycling” that’s mostly chaos and vibes

• A dish scrubber made from plarn and pure ambition

This week I couldn’t stop thinking about the gap between eco aesthetic and actual effort.

The quiet, unfiltered stuff is where the real sustainability happens:

• Reusing things long past their Instagram expiration date

• Learning how to actually make use of “trash”

• Admitting that not everything needs to be pretty to work

Money breadcrumb: That’s why I’m building kits that don’t need filters—just sinks. They won’t win awards for vibe, but they’ll get the grime off your cast iron.

💡Pro Tip (From a Beginner)

If it works and you’re reusing it? You’re sustainable. No linen wrap required.

One Last Tangle

Next week I’m testing a new twist on scrubber kits—less “giftable,” more “grimy sink MVP.”

Might even sacrifice my favorite blue Walmart bag for it. We’ll see if I cry.

P.S. I Read Every Reply

Have a Target bag that’s been through it?
Tell me. Bonus points if it has a name or a retirement plan.